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June 9, 2023

Introducing the iziGift Changelog & Our Commitment to Constant Improvement

Discover the iziGift change log, inspired by Drift's approach to constant product evolution. We're committed to improving iziGift. Perfection is our goal, and the changelog documents our journey. Stay tuned for more as we strive to make iziGift the best Shopify app!

In the tech world it's important to remain flexible and continue to improve your product. You see this example from many different companies. In my past the one that did it best was a company called Drift.

From 2016 to 2020, if you'd asked me about my favorite brand, there is no doubt in my mind I would've named Drift. This wasn't just about their products. I loved Drift's approach to growing the company.

The Power of Product Launches

One lesson that stood out was the power of product launches. Drift did a product launch every month. This was different from what I'd seen many other companies do. It inspired me as I decided to build iziGift.

Answering Customer Requests Through Evolution

Watching Drift's product evolution gave me hope. Each new feature or improvement announced demonstrated a commitment to bettering their offering. Experiencing this showed me how important continuous improvement was to creating happy customers.

Introducing iziGift’s Change log

That’s why I recently created a change log for iziGift. I can't promise monthly launches like Drift but I'm committed to always evolving iziGift. Last week we introduced the Gift Card Balance page. This week we made updates to the Settings page. Next week, there will likely be something else.

Striving for Perfection

We don't need  to be perfect, we understand that but we do strive for perfection. Perfection is impossible but "The Pursuit of Perfect" might as well be our middle name. We will show that through iziGift’s ongoing development.


This journey is exciting. We get a chance to improve iziGift through a relentless pursuit of perfection. If you want to see what we have done so far check out our change log (link). Also keep checking it as this is the best way to stay tuned as iziGift evolves into the best Shopify app!